Digital Literacy and Information Fluency

During the year of 2013, animal planet aired a couple of documentaries about mermaids being discovered .Animal Planet 2013 Mermaid Website

• PURPOSE OF THE OF THE SITE AND THE SERIES

The purpose of the series was to come up with a story that almost everyone is curious about. We always ask ourselves if mermaids do exist or they are just a myth, but couldn't find an answer to that question because there has been no solid evidence that such creatures do actually exist.
The purpose of the series was to then come up with a visual answer to the question which will show the evidence of their existence. The purpose of the site was to get feedback from those who watched it and at the same time bring on traffic to the viewing of the documentaries.

• THE PROCESS

This started by an idea which was influenced by curiosity, then research was made on how mermaids are believed to look like, what they eat, where they live etc. then the next process was to construct the actual documentary. then this documentary had to be made public by making people aware of the series so they can view it, this was done by creating a site and posting the information as well as the actual documentary.

• PUBLIC'S RESPONSE

The public took this more as entertainment than an actual discovery as they mentioned that the graphics seemed more men made and even left people questioning more. at the same time it brought about excitement because its not the usual broadcast that we usually get from channels.

• OPINION OF THE SUCCESS OR LACK THEREOF OF THE CAMPAING

I think that the campaign just went well but not in the level that they would have liked, it was recognized globally and had people talking but did not get people talking that much. this should have went in a level that it got more people investigating on their findings and be broadcasted in the news as a new discovery.

Your Digital Footprint is Important

• 87% of Americans can be identified online with just three facts about them: ZIP code, birthday, and gender (Morehouse, 2011).
• In 2009, 45% of all hiring managers used search engines to research the digital footprint of potential applicants - up from 26% the previous year (Cowell, 2010).
• 63% of hiring managers decided not to hire an applicant because they found something questionable about that person on a social networking site (Cowell, 2010).
• Most people don't know what's in their digital footprint:  only 3% of people perform a search on themselves regularly, and almost three-quarters have only searched for themselves once or twice (Cowell, 2010).

available at: http://digitalfootprintimu.weebly.com/follow-your-footprint.html


REFERENCES

• New Evidence: Best Mermaid Evidence Of 2013. available at: http://www.animalplanet.com/tv-shows/mermaids/videos/the-best-mermaid-evidence-of-2013/

• Mullins J. Mermaids: the new evidence reels in the huge ratings, baits viewers for more sea siren specials. (30/05/2015).available at: http://www.eonline.com/news/424537/mermaids-the-new-evidence-reels-in-huge-ratings-baits-viewers-for-more-sea-siren-specials

• Mellissa. Protecting your digital footprint. Digital Family Summit. (1/05/2012). available at: http://www.digitalfamilysummit.com/2012/safety-protecting-your-digital-footprint/